I found this article by Owen Thomas of Business 2.0 on Amazon.com’s recently issued plans to go blogging and beyond interesting:
If you read between the lines of the Web site's seemingly unfocused forays into blogs, video, and e-books, you'll actually see that he's doubling down on selling books, CDs, and DVDs -- the mainstay of his media sales. And how does Bezos plan to sell media? With yet more media. …
This move … lets Amazon recreate something long missing from the online experience—a way to connect authors and readers the way physical bookstores do through readings and signings. It also cuts out the media middlemen -- newspapers, magazines, and other book reviewers -- encouraging readers to come directly to Amazon's Web site to keep up with their favored authors.
Likewise, Amazon has started streaming an original Internet video show, "Amazon Fishbowl with Bill Maher," hosted by the well-known comedian and featuring performances and interviews with musicians, authors, directors, and actors. They'll be promoting their latest books, movies, and CDs, of course -- with Amazon providing links to buy the goods.
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