Aus der NYTimes.com über die 580 Mio. $-Akqusition durch die News Corp und Rupert Murdochs Zitate. Leider kann ich den Artikel nicht frei linken, da die NYTimes.com eine Registrierung verlangt: … MySpace.com is a social networking site that has grown to more than 16 million monthly users, and features the equivalent of home pages created by 200,000 music groups, big and small. Its users spend hours exploring areas devoted to personal classifieds, music, blogs, video games and chat rooms. "It swept past all the other people in this space, in particular by embracing music," Mr. Murdoch said.
Several prominent music groups - including the Black Eyed Peas, R.E.M. and Nine Inch Nails - have introduced their latest releases through MySpace. Major companies, including Procter & Gamble and Sony Pictures, have advertised on the site, and NBC previewed the comedy "The Office" there earlier this year, several days before its debut….”
Und das ist interessant zum Thema Geschäftsmodell: "They haven't spent a penny marketing - it's all viral," said John Tinker, an analyst with ThinkEquity Partners... "And they haven't spent a penny on content. It's a good model."
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