Heute abend ist HalloHunud (www.hallohund.de) live gegangen!
Grund zum Wedeln!
Gratulation an Steffi und unser HalloHund-Team!
Es waren unglaublich intensive Wochen. Wuff!
Schaut es Euch an and join the community!
Scienceblogs
Seit einiger Zeit sind wir mit Adam Bly, Gründer und Chefredakteur von SEED und Scienceblogs im Austausch. Wir trafen uns bei TED, WEF und anderen Konferenzen. Adam kam mit zu Cool People in Hot Desert in Israel und er moderierte einen wunderbar staunendmachenden und auch unverständlichen Panel mit dem Astrophysiker Brian Cox, Engländer, und Autor des Tony Blairs-Wahlsongs "Things can only get better" im Jahr 1998. Ein Platz Eins Hit. Brian sprach über den größten Teilchenbeschleuniger der Welt, CERN in Lausanne.
Nach DLD haben wir überlegt, wo wir zusammenarbeiten könnten. Und wir hatten eine Idee für Scienceblogs, die Online-Community, die als Experiment aus SEED entstanden ist. Ist Wissenschaft nicht eines der globalen medialen Themen unserer Zeit? Klimawandel, Biomedizin, Gentechnik, Neuroforschung, Physik oder die Kreationismus-Debatte, ob in den USA, Europa oder Asien. Immer mehr Wissen entsteht, wird über das Internet verbreitet, betrifft unser Leben ganz persönlich wie in der Genetik und reicht in die Politik - ein medialer Raum für public understanding of science? Hier setzt Scienceblogs an, als Konversation zwischen Science-Bloggern und Science-Interessierten, viele gehären zu den sog. Leonardos. (dafür spricht die Ratio 48.000 Artikel - 480.000 Kommentare auf der Site). 65 Autoren schreiben für die Community, bislang alle aus dem englischsprachigen Raum. Nun wollen wir als Partner diese Konversation ausweiten, nach Deutschland, Europa.
Einige Kollegen haben die Partnerschaft heute aufgegriffen, mit Holger Schmidt (FAZ) hatte ich gesprochen: FAZ, FOCUS Online, Turi2 und paid content, einen interessanten Post fand ich bei Viralmythen.
Barry Diller to build "Internet Conde Nast"
To compete with Yahoo! Inc. and Google Inc., Barry Dillers' InterActiveCorp more and more "has to become a buyer" of sites as ads move to the Web and online visits begin at venues like MySpace.com instead of search engines, says Internet consultant Chuck Richard (via Bloomberg). IAC has a stable of 61 brands including CollegeHumor.com (added in August), Match.com and HSN, the home shopping channel. According to CEO Barry Diller, "it's all content. I've always believed that if you have audience, money will follow".
Yet, unlike other Web information companies such as Yahoo - which folds its products under one brand - the IAC's sites will be freestanding entities with a loose affiliation, said Michael Jackson, the head of IAC's new programming unit that will debut several Web sites this year. "Think of it like a series of magazines, a portfolio of content business like Conde Nast that have a strong relationship with their audiences".
While Diller said the initial investment on the programming division will be small, sites can produce "strong revenue relatively quickly" once the audience arrives. Technology has evolved to the point where Web Sites can attract and sustain audiences that watch adls like on television, Diller said. IAC's media & advertising division, which includes Ask.com and Citysearch, reported revenue of $131 million in the second quarter, a fraction of IAC's $1.61 billion in total revenue.
Hearst adds user-generated content to websites
(via Brand Republic) The National Magazine Company has relaunched the websites of Cosmopolitan, Good Housekeeping and Country Living as part of a major revamp with a focus on user-generated content and community. Basically, the redesigns will take advantage of user-generated content to incorporate blogging - and in the future will also offer more functional Web 2.0 technology.
"We have been soft launching the sites over the past couple weeks, but this will lead to hard launches with the publication dates of magazines in question", said Duncan Edwards, CEO of NatMags. The move follows the £22m acquisition of the women's portal Handbag.com and its network of websites from the Telegraph Group.
Conde Nast lines up magazine web launches
Recently, Condé Nast consumer-parenting magazine Cookie rolled out its new website, splashed with multicolored text and photos and new blogs. Before Cookie, it was Men's Vogue coming out off CondéNet's reassambly line, with Web-only features including an audio interview with novelist James Ellroy and slideshows (and there's a Men's Vogue blog in the works, according to a CondéNast source). Three weeks before that, it was Glamour, which added an interactive feature "in which readers give blogger Alyssa Shelasky's love life the Subservient Chicken treatment."
Still awaiting their turn are titles including Vanity Fair - which is due to relaunch next month - Lucky, Teen Vogue and The New Yorker. Says Sarah Chubb, CondéNet's president: "We are playing in a space that is very aggressive, and things have to change fast." So along with CondéNet, the tech-boom-survivor purveyor of Web sites Avenue A/Razorfish had a hand in the Cookie and Men's Vogue redesigns, and is also working on a planned destination site for teengage girls, launching before year's end.
MySpace in Deutschland, Spiegel Online 7.0
Seit einigen Tagen ist das deutschsprachige Angebot der beliebten Web-Community MySpace online (beta). Die Seite versammelt weltweit bereits über 100 Mio. Mitglieder im Netz - interessant wird sein, ob und wie stark die deutschsprachige Userzahl mit dem Launch ansteigt. Mit dem Aufbau von Partnerschaften und der Aufbereitung attraktiven Contents für die MySpace Entertainment Channels Musik, Film, TV und Comedy sollen die meist jugendlichen Nutzer noch stärker an die Site gebunden werden. Konkurrenten wie Lokalisten haben sich hierzulande bereits etabliert.
Ein weiterer Launch diese Woche war der "Facelift" von Spiegel Online (die bereits siebte Version seit dem Start vor zwölf Jahren), mit neuen Features und besserer Übersichtlichkeit. Die Navigationsleiste findet sich nun am Kopf der Seite. Neu ist außerdem ein Multimedia-Ressort, in dem aktuelle Videos, interaktive Grafiken und die wichtigsten Fotostrecken zu finden sind sowie ein Tag-Cloud der Stichworte des Tages. Demnächst eröffnet zudem ein Redaktionsbüro in München.
Conde Nast no longer mere magazine company
Condé Nast does not like to be called a mere magazine company. Richard Beckman, president of Condé Nast media group, said in an interview: "We're content providers - we're a company that provides content". Thus, the latest version of the company's "Fashion Rocks" extravaganza features a concert with Elton John and other top performers to be broadcast in 20 countries, a star-studded after-party, an E! red carpet special and a fund-raiser for AIDS - and a print magazine, supervised by Anna Wintour of Vogue.
According to NY Times, nowadays "the art of staying relevant means staging outsize, razzle-dazzle productions that incorporate other media, but have relatively little to do with the print product." With success: Fashion Rocks today is four times the size it was at its debut in 2004.
The website fashionrocks06.com contains video, promotions and commentary on fashion, beauty and music. Parties associated with the event are to be held at store like Prada and Guess. And advertisers seem to demand more than the print product from magazine companies lately. Fahion Rocks has brought in upward of $45 million in ad revenues. "For us, it was really interesting to be involved in a truly integrated marketing program that includes a major event like Fashion Rocks, plus all of the reach that Condé Nast can provide", said John Burbank form Cingular Wireless, one of the top four advertisers.
It seems this really could be the future of multi-platform marketing for media, creating communities.
Second Life Business Magazine
Via Monty: This week the first Magazin for Business in Second Life started. “An online and in-world magazine has launched to cater to the needs of SL entrepreneurs. The “Premiere Virtual Branding” magazine launched August 1 and features articles on investment, real-estate, fashion and animation.”
The creators of the magazine are spread all over the world - the Publisher based in Afghanistan, the Creative Director in China and the rest of the team in USA and Canada. Exciting is people start their own business in virtual worlds making real money out of it. Just have a look how well item trading works within World of Warcraft or other MMORPG communities. A new kind of "Ich-AGs"?
Holtzbrinck to launch eLab
Traditional media and publishing companies are realizing the potential of Social Software, Local Markets and eCommerce. Verlagsgruppe Holtzbrinck "officially" launched its new media incubator eLab a few days ago, developing mobile and web applications. Stephan Roppel, Head of Strategy of the Verlagsgruppe von Holtbrinck, founded eLab, and his "wings" are Michael Munz and Arnd Benninghoff.
Some projects which already have been launched (thanks to azrael74):
- Pointoo - a Plazes-like site that connects people at their location
- Kiwoo - tag cloud experimenting with Google AdSense
- GuteFrage - similar to Lycos IQ
- German Blogs
It will be interesting to watch how those and other new media projects will develop.
