A new country of ScienceBlogs: Brasil! here the launch site of the science bloggers network. So interesting to read Portugese....
« February 2009 | Main | October 2009 »
The Future of Media
Following an invitation by the Federal Ministry of Economics, I attented the "Branchenhearing Pressewirtschaft " yesterday.
With other professionals like Wolfgang Fürstner (Managing Director VDZ), Robin Meyer-Lucht (Media Studies) and Volker Lilienthal (Journalist), the future and profile of media companies were discussed. First and foremost, we talked about the difficulties for those media companies, about digitalization and the current recession.
In my lecture I pointed out the outlook of the media industry. I addressed the important political basic conditions which we need as media companies in these times. Politicians must strengthen the position of German media companies and promote Internet also as cultural and creative medium as for instance film, radio or TV. Basic essentials are: encouragement of Internet programs such as Sevenload and economic incentives for online-start-ups.
The Internet is elementary for the future of the media companies. Media usage, advertising market and business models are at the same time a large innovative, occupation and a location potential. US players have strong position in the German Internet: Google, Facebook, Ebay, Microsoft.
Therefore, German media companies are foresighted and focus on advertising, direct marketing and e-commerce in the internet. How these new models look like, you can see on Focus.de, ScienceBlogs, Glam and Holidaycheck.
Read my lecture: Branchenhearing. Further details about the whole session you can find here.
Digital Lifestyle and Online Travel
How do social networks and mobile solutions influence human behavior in general, and with regards to travel in particular? That was one of the questions I discussed yesterday on the session "Digital Lifestyle and Online Travel" during the ITB Berlin Kongress.
With the other panel guests, Urs Grasser, Ignacio Martos, Sebastian Moleski and Harald R. Fortmann, I had an inspiring talk about visions and strategies for the travel industry.
